Cause Marketing

As a mompreneur whose life experiences and philanthropic spirit drive me to give back to my community and any faction that is less fortunate, I support several causes. My mom, a breast cancer survivor, is the reason I support this one.  Please consider spending $20 for this walk and join me learning more about this […]

Integrated Marketing

According to the American Association of Advertising Agencies (AAAA), Integrated Marketing is: “an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other.”  When you want to promote, do so with various means. Ads, emails, web site & flyers all with […]