Integrated Marketing

written by Debby on August 28, 2013 in Advertising and Brand Identity and collateral material and integrated marketing communications with no comments

According to the American Association of Advertising Agencies (AAAA), Integrated Marketing is: “an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other.”  When you want to promote, do so with various means. Ads, emails, web site & flyers all with the same message and feel will help your consumer connect the dots on your timeframe… now.