Print Ads Require a Plan that Includes ROI

written by Debby on March 11, 2013 in Advertising and print with no comments

Ads are only valuable if you can determine that they brought in customers.  Our registration process asks where our participants heard of the retreat, helping us understand the ad’s Return On Ivestment (ROI).  Determining where to place ads is based on budget and audience.  This ad is in our area’s health-focused, free publication with the largest circulation. Healthy Planet Ad